Fitness equipment investment industry analysis
Date:2016-01-17 12:00:00 Views:3830
一.the fitness equipment industry status
1. The fitness equipment industry overview
Development of fitness equipment industry began in the 20th century in the late 1980s,
since 2000, especially when China's accession to WTO and Beijing's successful bid for
the development of fitness equipment industry to provide favorable conditions and
opportunities for development, production and the number of enterprises, total industrial
output value of the industry is growing rapidly. In 2004, several hundreds of machine
manufacturers and the industrial output value of 70 Billion, by 2009, the number of machine manufacturers and industrial output increased respectively to 150 and more than 600 billion
yuan. Our fitness equipment industry has shown a stable domestic and foreign market sales
lift high good momentum of development. By 2010, the global fitness equipment market will
reach $ 12 billion to the market. The future of Europe, Asia and Latin America will be the
main growth markets, increasingly prosperous population will improve their pursuit of a
healthy lifestyle, and will become a major consumer of fitness equipment.
Currently,China's indoor fitness equipment products have been exported to Europe and
other developed countries, and to enter the mainstream market, and some also directly
bear the external processing large quantities of international topquality products. Data
shows that more than 60% of fitness equipment on the international market are labeled "
Made in China", but few Chinese people own brand name. The reason is that products in
the international market competitiveness is not high, only to do a lot of processing products
for foreign companies. On the one hand the domestic production of fitness equipment in line with international standards, on the other hand, domestic consumers have to pay an extra
two or three times the money foreign brands. Such at least show a little awkward, scream
loud national brand in the international community is missing.
Along With the 2010 national mass sports work conference ended in Gansu Lanzhou, the
most concerned "National Fitness Program (2011-2015) Discussion Paper" also will be
surfaced. In the fitness equipment supplies industry increasingly fierce price war in the
background, a new round of nationwide fitness program in the health service to
unprecedented heights, a new round of nationwide fitness program in the country to "
form a number of competitive sports and fitness services business and there are national
characteristics of sports fitness products,develop Popularization orderly sports and fitness
market. "And step quasi-policy steps, the first marketing strategy to promote the service
companies have already begun the layout. According to reports, in recent years, with the
influx of domestic and fitness equipment industry market competition and imports, China's
fitness equipment industry focus on technological progress and the use of advanced
equipment, product quality has generally improved. Among them, the majority of
manufacturers of quality levels in the middle and above. a number of key manufacturing
enterprises, since directly or by reference to the use of the world's highest level of
recognized international advanced standards EN9571 ~ EN957 -10 organization of
production, enhance their quality assurance system Building, and it was passed the
ISO9000 quality system certification and European GS Product safety certification,
the introduction of the United States, Germany and other advanced equipment, and
application of a wide range of international advanced program controlled, numerical
control technology and equipment, making advanced technology products, product
quality has reached the international high level. Meanwhile, China's large fitness
equipment manufacturing enterprises also actively participate in international competition,
and has withstood the test of the market. At present, China's production of indoor fitness
equipment products have been exported to Europe and other developed countries, and to
enter the mainstream market, and some also directly bear the external processing large
quantities of international top-quality products.
Our fitness equipment industry has risen in spite of the export market, but the lack of facts
in the international market is a well-known brands have to face. At present, China's exports
of fitness equipment products are basically on a "commission processing" and "OEM" way
to enter the international market, the low value-added products. Meanwhile, compared with
the international advanced level, many manufacturers of generic production is still in the
stage, lack of product development and technological innovation. In the consumer area,
compared with Europe and other developed countries, in the home fitness equipment
product penetration and per capita consumption is still very low for the exercise. This
also means that our fitness equipment industry is still very broad space for development.
2. Industry operating conditions
At present, China has a number of fitness equipment manufacturing enterprises, almost
all the world's common types of fitness equipment, Chinese companies are in production,
and a large number of foreign brands processing, Chinese manufacturing fitness equipment
in the international market accounted for about 60% The share of export transactions
amounted to $ 2 billion, exports have gradually become the direction of fitness equipment
industry. Fitness equipment market is divided into two parts, household and commercial
markets. With the success of the Beijing Olympic Games but also for the fitness equipment
industry which provided favorable conditions and opportunities for development. People for
fitness equipment, especially the needs of home fitness equipment is also increasing. The
size of the home market is also much higher than the commercial market is large, and fast
growing. 2008In January-November, Chinese health products manufacturing industry scale
enterprises realized a total industrial output value of 62,499,521 yuan, an increase of
18.31% over the previous year; realized main business income 60,464,877.00 yuan, an
increase of 17.93% over the previous year; total profit of 1,306,981.00 yuan, over the
previous year an increase of 0.01%. 2009In January to November, China's sporting goods
manufacturing industry scale enterprises realized main business income 64,606,176.00
yuan, an increase of 6.29 over the previous year; to achieve a total profit of 1,975,326.00
yuan, an increase of 56.9% over the previous year
3. Exports conditions
2006--2009 China's fitness equipment exports Unit: US $ 100million